Kokua is a Hawaiian word that translates to “extending loving, sacrificial help to others for their benefit, not for personal gain.” Kokua, giving of ourselves, is who we are and what we teach.
Our desire is to infuse our company and our treatment with the acceptance and life-loving atmosphere of the Hawaiian Islands. When visiting Hawaii, you will see signs thanking everyone for their kokua – their giving of themselves to make the community better.
We chose that word to remind us every minute that courtesy, community and love replace the negative. Kokua is an invitation to be sensitive and aware of surroundings and beauty and embrace all good.
Kokua Recovery chose to include the sea turtle to represent our teen rehab program. Known as “Honu,” the sea turtle is revered in Hawaiian culture and symbolizes good luck, endurance, and long life.
When lost, sea turtles are excellent navigators and will find their way home given time. This serves as a metaphor for our students, reminding them of the sometimes lengthy process of re-orienting toward home and safety, of enduring and patiently finding our way.